The most impactful words compel readers to feel and do – and Thea’s words have been having that effect for nearly a decade.

As a digital content editor and creator for B2B and B2C brands in the sustainability, global policy, wellbeing and lifestyle sectors, Thea can develop and write in multiple tones of voice, slipping seamlessly from corporate thought leadership to BDE (that’s big digital energy, not the other one).

Her years as a BBC journalist gave Thea the ability to turn complex information into readable and informative copy, and to use data and regulatory information to inform her work. Now specialising in sustainability, she has a sound grasp of principles such as carbon accounting, CSRD guidelines and Net Zero targets.

As well as digital copy, Thea has managed and grown online communities and written TikTok scripts; produced impact reports and B2B thought leadership blogs, and devised digital content strategies. She produces work with a clear mission to drive consumers to an end goal with copy free from insincere cliches and jargon – Thea knows modern brands need a genuine value proposition, especially when it comes to sustainability.

She has had work nominated for an ARIA award and written for The Guardian, the i paper, the Times, Refinery29, Vice, Grazia, NME and more.

Thea also illustrates and paints abstract murals.