Elvie

Community management, social strategy and copywriting for femtech startup Elvie.

Wins:

• Devised and implemented a Reddit strategy – the first time the brand has been active on the platform

• Positive sentiment across digital properties increased on average 57% per month since I began community management across all digital platforms with a revised strategy

• Share of voice compared to competitors increased 5%

• Managed and briefed an influencer-led product refresh campaign that outperformed by 100% (the resulting content with sex educator Hannah Witton is below)