Who’s Thea and why should they write for you?

Thea’s skillset is unique in the digital content space: in addition to content writing and editing, they offer strategy, consultancy, and social media management. Get you someone who can do both, indeed.

Thea came to content marketing from digital journalism, where being multi-skilled is par for the course. Their career began over a decade ago as a music and entertainment journalist, and the four years they spent on the digital team at BBC Three primed them for commercial work. Mixing traditional journalism with digital marketing principles, Thea created high-performing written and social content that resonated with Gen Z consumers and met BBC-wide youth retention goals.

After stints working with femtech brands Flo and Elvie, Thea went freelance, and has amassed a varied portfolio featuring B2B and B2C work. Their journalistic principles run deep; Thea specialises in working for ethical brands and organisations with a social purpose, and has a particular interest and expertise in sustainability. Their background in journalism, and experience with technical content projects (such as science-backed health advice and energy transition information), means Thea can easily turn complex, niche information into accessible and engaging reads.