Content Writing & Editing
World Economic Forum
The brief: To write lead-generating pieces for the Forum’s Agenda blog, inspired by news in the global policy, research and NGO sector; to write detailed summaries of successful projects for the Impact vertical, using information from Forum partners and internal data and whitepapers; to standardise article formats and tone to improve uniformity across web pages.
UNIDO
The brief: As a contractor for UNIDO’s agency partner Small World Stories, identify key trends and stories from the Industrial Energy Efficiency and Decarbonization in Sri Lanka report to write and edit impact stories; write and contribute to editorial direction in collaboration with Small World Stories creative team on a series of fact sheets on next steps.
Unlocking energy efficiency through motor-driven system optimisation
Sri Lanka’s textile factories are leading the green transition
Factsheet 1: Decarbonisation pillars
Love Tomorrow
The brief: Write web product and UX copy for Love Tomorrow 2024 festival (a sustainability networking and careers event run by the team behind Tomorrowland)
INCO
The brief: To research and write five digital courses for global upskilling NGO INCO. The courses will introduce learners to key climate change topics: climate science and its progression; human activity and its impact; global perspectives, myths, and facts; renewable energy, and green jobs. Advise on imagery, data and sources, interactive elements and UX.
Copy samples available on request; courses are not yet live
Elvie
The brief: Audit Elvie’s existing content library to identify opportunities for improved navigation, topic groups and SEO optimisation; edit existing articles to fact check, improve accuracy and add medical references; manage and brief SEO agency to deliver keyword analysis and draft blogs; write new pieces based on user and product need; maintain Elvie tone and adapt for different territories
Results: Increased traffic to blogs and higher rankings for relevant product keywords
FLO
The brief: Write and edit content for a variety of purposes within the app: personalised UX copy for the menstrual symptom logging mode; medical advice articles with referencing; lifestyle pieces interspersed with medical advice. Work closely with product team to ensure content meets OKRs and medical advisory board to sign off advisory articles