Thea works hard
so your words can
work harder
Modern consumers are discerning, socially-conscious and alert (just like Thea). Speak to them, not at them, with content tailored to your audience and your brand values
Got a big personality to showcase, or some complex technical information to distil? Headline or handbook, Thea has the flexibility to write it. They can dig into your analytics to create you a content strategy that gets results (or identify why things aren’t quite working).
With rigorous journalistic training from the BBC under their belt, Thea is comfortable working on B2B content and digging through complex policy and regulatory documents to ensure it’s factually watertight. In fact, they enjoy this. They’re a bit of a nerd. That doesn’t mean they can’t have fun – if you’d rather tell the story through the medium of lizard memes, Thea’s down with that, too.
Why work with Thea?
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Thea has had full-time jobs at the BBC, News UK and Mumsnet, and freelanced for Redwood, The Guardian, i news, NME, Sony Music, Moonpig, CNN, Bauer Media and more. They have had work nominated for an ARIA award.
Working as a journalist with a focus on social issues and young audiences gave Thea a deep understanding of different audience demographics and how to effectively reach them. They approach work with intersectionality in mind and strive to challenge unconscious biases.
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Having worked in startups (femtech unicorn Flo, Elvie, WaterBear) and for large, established companies with robust digital processes, Thea is as comfortable working in an agile environment as they are in a corporate framework and can work with:
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
Miro
Jira, Asana, Trello etc
Airtable
Notion
Wordpress, Drupal and custom CMS
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Thea is a member of the Creatives for Climate Collective and has completed its Greenwashing training. For businesses new to sustainability content, Thea will ensure your impact reporting and communications are clear and honest, and will work with you on your understanding of technical and policy information such as emissions scopes, GHG Protocol and Science-Based Targets.
If you're a business in the sustainability space and need a content expert with sector-specific knowledge, Thea is well-equipped.
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Thea's content creation and strategies are informed by data and your brand's voice, as well as a broad understanding of digital culture, humour and content formats. They're also unafraid to experiment and push boundaries – and the stats show it works. Look through their portfolio for numbers and examples.
