Arctic basecamp

The brief: Boost Arctic Basecamp’s digital presence at the World Economic Forum’s 2025 annual conference in Davos

The method: I filmed at panels and events that Arctic Basecamp members and delegates were part of and turned the footage into shareable reels and TikToks by selecting the most impactful quotes. I created posts for LinkedIn, TikTok and Instagram, editing images and videos into suitable styles for each platform, and tapped into trends and humour where appropriate to engage new audiences

The results: 25% follower growth across all channels in four days and a collaboration post with WaterBear, bringing Arctic Basecamp’s content to over 115k followers