Deep Green is a high-performance computing startup that runs its own data centre, and repurposes heat emissions into a green energy source. Currently, its data centre heats a public swimming pool and following an acquisition by Octopus Energy, it has plans to expand.

The brief: Audit existing web content for effectiveness and devise a content strategy based on keyword research, competitor awareness and sector-specific knowledge.

The work: Evaluated the UX and navigation of the existing website; worked existing SEO keyword research into a content plan based on key pillars; conducted sector and competitor research to determine priority topics for content that would generate leads and increase awareness of Deep Green’s commitment to social responsibility